Ploffo next to the others
Other tools always miss something: approval, an API, an MCP server, a generator that works, a collage tool. Ploffo misses none of it — it is all there, in one subscription.
Three tools sit closest to us: PostProval (Belgium), Social Media Planner (Belgium) and Planable (Romania). All three let a client approve, all three aim at agencies.
Outside these three, approval is not a given. Blotato, a popular all-in-one planner, says so itself on its own blog (checked 20 September 2026): “Blotato is built so one person can create that content with AI and publish it everywhere without a sign-off step.” Anyone who wants a client to look along has to go elsewhere.
What follows comes from their own pages, not from a comparison site. The sources are at the bottom, so you can read them yourself.
Approval, all three have it
PostProval has approval from €9 per client per month. Planable has multi-level approval with a client link without an account at the heart of the product. Social Media Planner puts it in its own words as prepare, have it checked, only then publish.
So that is no longer a difference there. But none of the three does any of what follows below — for them the tick box is the endpoint, for us it’s the starting point.
How many times you send
PostProval puts its method on its own home page: “Send the posts for approval → Let automatic reminders do the work → Adjust feedback in the tool → Send adjustments for approval.”
Two sends, and in between a person adjusts the feedback. That is their solution, not their problem — and it is exactly the step that falls away with us.
| PostProval, in their own words | Ploffo | |
|---|---|---|
| Sends by you | twice | once |
| Transferring the feedback | by hand | Ploffo carries it out |
| Waiting | two rounds | one round |
| The link | a new round | the same link, version 2 |
The left column is on postproval.com word for word, checked on 19 September 2026.
What gets checked before the round leaves
Their check is counting. From PostProval’s own feature list: “Hashtag count — we check the number of hashtags (max. 30)” and “Character count.” Two counts.
In a designed post the whole message sits inside the image. No spellchecker gets in there, and that is where we do look.
| Is this looked at? | PostProval | Social Media Planner | Planable | Ploffo |
|---|---|---|---|---|
| Character count against the maximum | yes | — | — | yes |
| Number of hashtags | yes | — | — | yes |
| Where the platform puts “more” | — | — | — | yes, as a line through the text |
| Spelling and accents in the text | — | — | — | yes, and put right |
| The text inside the image | — | — | — | yes |
| Every language version side by side | — | — | — | yes |
| Emoji against the source | — | — | — | yes |
| Proportions and resolution of the file | — | — | — | yes |
| Alt text | — | — | — | yes, proposed |
| Captions on video | — | — | — | flagged |
| Order within a series | — | — | — | yes |
| Connection still valid before the round leaves | — | — | — | yes, and it blocks |
Every “yes” on their side is on their own sales page. Every dash is an absence on that same page on 19 September 2026 — not proof that it exists nowhere.
Ten brands, two-step approval
They charge per client (PostProval) or per workspace (Planable). We charge per account, with a ceiling on the number of channels. One client with eight channels is cheap with them; ten clients with two channels each is cheap with us.
The case that counts for an agency is the second step: you approve, then your client. With PostProval and with Planable that sits in their most expensive plan before custom pricing.
| Per month | |
|---|---|
| PostProval 2.0 Pro — ten times €49 | €490 |
| Planable Pro — ten times $59 | $590, plus $14 for analytics and $9 for engagement per workspace |
| Social Media Planner Agency — 25 channels | €125 |
| Ploffo Agency — ten brands, unlimited channels | €279 |
Their prices as they stood on their own pages on 19 September 2026.
And if you only look at channels
| Number of channels | Social Media Planner | Ploffo |
|---|---|---|
| 3 | — | €9 (Mini) |
| 10 | €40 (Business) | €24 (Solo) |
| 25 to 30 | €125 (Agency) | €79 (Studio) |
| unlimited | — | €279 (Agency) |
Social Media Planner charges per account, and their FAQ says one account is one connected channel — the same unit as ours. Our plans also carry a number of brands: Mini and Solo one, Studio three, Agency ten.
Four things that do not appear on their pages
A comment gets carried out
“Can this go a week later?” — and the date has moved before you open your screen. With them a person adjusts the feedback; that is written out in PostProval’s own list of steps.
A folder of images becomes a planned month
Plano reads what is there, picks days and times, writes the captions and proposes the series. They start at an empty post.
The text inside the image gets checked
In every language the post exists in, side by side. In a designed post the whole message is in there, and no spellchecker reaches it.
An API and an MCP server
So your assistant can create a round and ask for the outcome. None of the three has that.
Questions we get a lot
Why only three tools here?
Because these three do the same work for the same audience: client approval as the heart of the product, and agencies as the buyer. All three were checked on their own pages, not through a comparison site.
When was this last checked?
19 September 2026. Prices and features change; if you find something different, let us know and we check it again.
What if I am already with one of them?
Then you do not have to move anything to have a look. Fourteen days, no card, and your material stays yours.
What does Ploffo itself cost?
Four plans, from €9 to €279 a month, excluding VAT. The full table is on Pricing.
Where we looked
Scheduled. Signed off. Proven.
No card. 14 days. No commitment.