Getting client approval

Two files, and that is the whole difference

At Ploffo a post goes through two windows, and they do not show the same thing.

• The working file is yours. Everything is in it: the material, what the agent proposed, what you changed, and why. This is where the work happens.
• The decision file is what your client sees. One page per post, with the date, the time, the channel, the image at its true proportions and the full text. No buttons he does not need, no settings, no half versions.

So what leaves the building is always the decision file. That is deliberate: your client judges what is going out, not how it was made.

Your client needs no account

He gets a link. It opens the file in his browser, on his phone or his computer, without signing in and without installing anything. He reads, and he gives his approval — or he writes underneath what needs to change.

A comment is an instruction, not a conversation

This is where Ploffo works differently from an approval tool where people reply to each other. If your client writes “the date should be a week later” or “drop the second sentence”, that is not a message someone has to go and carry out. Ploffo carries it out, and the round comes back to you already corrected.

You then see three things side by side: your client’s comment, what Ploffo did with it, and what it became. Every action undoes in one tap.

What is kept

Every approval records who approved and when. That is not bookkeeping for its own sake; it is the answer to the question that gets asked three months later: “did anyone ever see this?”

The cut-off line

In the file a line runs straight through your text, at the point where the platform puts its see more. Your client therefore sees at once which lines he gets before he has to click — and that is precisely what he should be judging.

Carte blanche

If you work for a client who does not want to look at every post, he can give you carte blanche: you approve, he stays informed. That is his choice, per brand, and he can withdraw it at any time.

Withdrawing, incidentally, is not the same as expiring, and it says so. A person changing his mind and a clock running out are two different events, and they do not deserve the same word.

One email, not ten

After a round you get one confirmation with the whole schedule in it. Never an email per post. Anyone scheduling twenty posts does not want twenty messages.