Connecting channels

Which channels

LinkedIn, Facebook, Instagram, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon, Google Business Profile and X.

X is an add-on: you book it per X account, in two sizes. The amounts are on the pricing page.

What you usually need

It differs per platform, but this comes up almost everywhere:

• A business account, not a personal profile. Instagram wants a business or creator account, Facebook a page, Pinterest a business account.
• Admin rights on the page itself. Editor or advertiser isn’t enough.
• An email address on your own domain and a phone number, because some platforms verify against those.

Why it isn’t equally quick everywhere

Most platforms only allow publishing through an app they review first. That approval takes documents, a demonstration of what the app does, and time — a few days for some, weeks for others. While it runs, the channel carries an asterisk on the pricing page.

A channel that drops out

Connections expire. A password that changes, a page that changes hands, a token that runs out after a few months — you’ll hear it from us, with the step to reconnect.