Character counter
Count your characters. And see where it gets cut.
Every counter tells you how many characters you’ve used. Almost none tells you where the platform puts “see more” — and that’s the only limit that really matters.
Those first two lines decide whether anyone clicks. Everything after is read only by people who were already convinced.
Character counter
LinkedIn0 / 3,000
cut after roughly 210
On desktop “see more” falls around 210 characters, earlier on mobile. Your first two lines decide whether anyone clicks.
Instagram0 / 2,200
cut after roughly 125
In the feed you see about 125 characters before “… more”. So put the point up front.
Facebook0 / 63,206
cut after roughly 250
Around 250 characters “see more” appears. All video on Facebook now publishes as a reel.
TikTok0 / 2,200
cut after roughly 100
Only a few lines show above the buttons. Keep it short.
YouTube0 / 5,000
cut after roughly 100
Above “show more” you see roughly the first 100 characters. The title counts 100 characters separately.
X0 / 280
no cut-off
Pinterest0 / 800
no cut-off
Threads0 / 500
no cut-off
Bluesky0 / 300
no cut-off
Mastodon0 / 500
no cut-off
Google Bedrijfsprofiel0 / 1,500
no cut-off
How to use it
- Put your question, your offer or your number before the line. What comes after is for people who already decided to read on.
- A French translation is almost always longer than the Dutch. Check each variant separately instead of assuming it fits.
- Where exactly the cut falls differs between phone and desktop, and platforms change these limits without notice.
Questions we get a lot
Are these cut-off points exact?
They’re approximations. On a phone the cut usually falls earlier than on desktop, and platforms adjust it quietly. Use them to weigh your first sentence, not to aim at a single character.
Is my text stored anywhere?
No. Everything happens in your own browser. Nothing goes to a server and nothing is saved.
Is this in Ploffo itself?
Yes, but not as a separate tool. In the approval file the cut-off line simply runs through your text, so your client sees straight away what shows.
Scheduled. Signed off. Proven.
No card. 14 days. No commitment.